Marketing
& Selling

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes  (Paperback - 304 pages)

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. .

Learn how to:
- Build an AdWords campaign from scratch.
- Identify keywords that entice people to click on your ads.
- Get the lowest bid prices on your keywords.
- Defeat click fraud and other scams.
- Use search engine optimization techniques.
- Turn clicks into customers

eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days  (Paperback - 256 pages)

With today's rocky economy and unsteady job market, there's never been a better time to earn extra cash online. And now there's a new book that guides you each step of the way: eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days.

You'll learn how to:
- Register at eBay and PayPal
- Start part-time and expand your income when you're ready
- Find great inventory at low prices
- Auction to the highest bidder or sell at fixed prices
- Identify niche markets for big profits
- Get tax deductions for your eBay home-based business
- Guard against scammers and rip-off artists

Twitter Power: How to Dominate Your Market One Tweet at a Time  (Hardcover - 248 pages)

Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages–called "tweets"–that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

Web Design

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition   (Paperback - 216 pages)

Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

The Principles of Beautiful Web Design   (Paperback - 180 pages)

Tired of making web sites that work absolutely perfectly but just don't look nice?  A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish.


- Understand the design process, from discovery to implementation
- Understand what makes "good design"
- Developing pleasing layouts using grids, the rule of thirds, balance and symmetry
- Use color effectively, develop color schemes and create a palette
- Use textures, lines, points, shapes, volumes and depth
- Learn how good typography can make ordinary designs look great
- Effective imagery: choosing, editing and placing images
- And much more

Web Design Software
(HTML editors)

• Adobe Dreamweaver CS4
• Adobe Dreamweaver CS4 [Mac]
• Microsoft FrontPage 2000
• Microsoft Expression Studio 2
  

  HTML, XHTML and CSS

Build Your Own Website The Right Way Using HTML & CSS [ILLUSTRATED]   (Paperback - 488 pages)

Teaches web development from scratch, without assuming any previous knowledge of HTML, CSS or web development techniques. This book introduces you to HTML and CSS as you follow along with the author, step-by-step, to build a fully functional web site from the ground up.

Concentrates on modern, best-practice techniques from the very beginning, which means you'll get it right the first time.

The web sites you'll build will:
- Look good on a PC, Mac or Linux computer
- Render correctly whether your visitors are using IE, Firefox, Opera, or Safari
- Use web standards so sites will be fast loading and easy to maintain
- Be accessible to disabled users who use screenreaders to browse the Web

Learning Web Design: A Beginner's Guide to (X)HTML, StyleSheets, and Web Graphics   (Paperback - 479 pages)

This thoroughly revised edition teaches you how to build web sites according to modern design practices and professional standards.

Learning Web Design explains:
- How to create a simple (X)HTML page
- How to add links and images
- Everything about web standards -- (X)HTML, DTDs, and more
- Cascading Style Sheets
- Web graphics, and optimization
- The site development process, from start to finish
- Getting your pages on the Web -- hosting, domain names, and FTP

CSS: The Missing Manual [ILLUSTRATED]  (Paperback - 494 pages)

Clearly explains this powerful design language and how you can use it to build sparklingly new Web sites or refurbish old sites that are ready for an upgrade.

Integrating CSS with a site's underlying HTML is hard work, and often frustratingly complicated. As a result many of the most powerful features of CSS are left untapped. With this book, beginners and Web-building veterans alike can learn how to navigate the ins-and-outs of CSS and take complete control over their Web pages' appearance.

   Graphics

Graphic Design: The New Basics  (Paperback - 248 pages)

This guide for students and professionals refocuses design instruction on the study of the fundamentals of form, informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site.

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands  (Hardcover - 288 pages)

Helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

This author applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Graphic and Photo Design Software

• Adobe Photoshop CS4
• Adobe Photoshop CS4 [Mac]
• Adobe Creative Suite 4 Design Premium
• Adobe Creative Suite 4 Design Premium Upgrade
• Adobe Creative Suite 4 Design Premium Upgrade [Mac]

MySQL and PHP

Head First PHP & MySQL (A Brain-Friendly Guide)  (Paperback - 812 pages)

If you're ready to create web pages more complex than those you can build with HTML and CSS, Head First PHP & MySQL is the ultimate learning guide to building dynamic, database-driven websites using PHP and MySQL. Packed with real-world examples, this book teaches you all the essentials of server-side programming, from the fundamentals of PHP and MySQL coding to advanced topics such as form validation, session IDs, cookies, database queries and joins, file I/O operations, content management, and more.

Head First PHP & MySQL offers the same visually rich format that's turned every title in the Head First series into a bestseller, with plenty of exercises, quizzes, puzzles, and other interactive features to help you retain what you've learned.

PHP 5 / MySQL Programming for the Absolute Beginner  (Paperback 464 pages)

Introduction to programming with a specific focus on programming web servers with the PHP programming language.

Following the same format as the popular first edition, this book provides easy-to-follow instruction. You will use the concepts presented in the book to create games using PHP and MySQL. As each concept is put to the test, you'll acquire programming skills that will easily transition to real-world projects. A true beginner's guide, this book enables you to acquire programming skills that you can use in the next language that you tackle.